SINCE 1990
Ralex Jagodina
Founded in 1990, the company is a leader in the production of complex steel structures and marketing solutions, known for its high quality, precision, and optimal balance of cost and value – from concept to completion in every project.
Family company
Ralex is a family-owned company where we all work together like one big family. Trust, dedication, and shared goals are the foundation of our success, and every project is treated as if it were part of our own personal story.
Over 35 years of experience
With 35 years of experience, Ralex is a symbol of quality and reliability across all the sectors we serve, delivering solutions that meet the highest standards.
Price-to-quality ratio
Ralex offers the perfect balance between price and quality. Our goal is to ensure that every project is as cost-effective as possible, without compromising on quality — so our clients always get the best value for their money.
Since 1990
Company history

Year 1975. The first small workshop for metal processing, fence production, and smaller structures was established and operated until 1990. When the company RALEX for the production of steel structures was officially founded. Ralex was built on family-owned land in Jagodina, just 3 kilometers from the E75 national highway. All facilities and equipment are located on the same site — including offices, workshops, paint booths, warehouses, transport vehicles, cranes, and more.
In 1995. the company expanded and modernized its operations to include visual communications (outdoor & indoor advertising), entering the field of marketing structures.
Today, with fully equipped metalworking facility, cranes, CNC machines, waterjet cutter, laser cutter, paint booths, company owns all necessary equipment for fast and efficient montages on different locations. Digital printers are being upgraded as time pass by. Graphics produced using the latest high-resolution full-color printing techniques, in all sizes (solvent and sublimation), on various surfaces, deliver excellent results with long-lasting durability. We continuously follow technological innovations and invest in the development of our company to maintain a high standard of quality.
The most important factor in our company are human resources, a team whose work and creativity shape the face of the company.
Main field of work in our company are Special steel constructions.
In addition, RALEX is today a leading company in the production of marketing display solutions, as well as interior and exterior decoration and graphics, which includes:
- The production of structures and branding of all types of facilities
- The production of self-service car washes and gasoline stations
- The production of totems, pylons and billboards
- The production of neon signs of all dimensions
- The production of advertising panels, banners, and megaboards of all sizes
- Decorative and marketing graphics for interiors and exteriors
- Branding and graphics for cars, buses, trucks, and tarpaulins
Our products represent a complete solution for advertising and brand image for any company. You can see our completed projects at more than 10,000 locations across Serbia and Europe.